tag:blogger.com,1999:blog-6863142707979958171.post547391240381295470..comments2011-12-13T03:23:25.895-06:00Comments on Join the DRIVE for Implementation: Chance at Large Prize or a Garunteed Small PrizeKent Sugghttp://www.blogger.com/profile/04789092389855938280noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6863142707979958171.post-78961114122049603472008-03-25T16:53:00.000-05:002008-03-25T16:53:00.000-05:00This is a very interesting question. We actually h...This is a very interesting question. We actually have used both applications for a used car sale that we've done for several years. Here's what we learned through that process:<BR/>The years that we insured ourself and gave members a chance to win a vehicle...we had tons of members come out to the sale, but few serious buyers. Most just came to put in their free entry and eat a hot dog.<BR/>The years that we gave away a large gas card (i think last year was $500 or something like that)...we had less foot traffic, but sold the same amount of cars.<BR/>In the application of a savings account, I think you might find the same thing. The big prize will definitely draw interest, but I'm not certain that it would actually incent members to open that type of account.<BR/>Personally, it was always disappointing to advertise that a member could win a car and then never give one away. <BR/>I guess it depends on the credit union's goal...eyeballs vs. action.Anonymousnoreply@blogger.com