tag:blogger.com,1999:blog-6863142707979958171.post2826688258265821398..comments2011-12-13T03:23:25.895-06:00Comments on Join the DRIVE for Implementation: Bring on the ImplementationKent Sugghttp://www.blogger.com/profile/04789092389855938280noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6863142707979958171.post-57623965891781740562008-03-13T14:30:00.000-05:002008-03-13T14:30:00.000-05:00Kent: Its always refreshing to find individuals wh...Kent: Its always refreshing to find individuals who are aware of the marketing power of digital signage. Having done extensive research in this area, I would be happy to share info and data with the i3 teams.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6863142707979958171.post-46016296515422506712008-03-12T12:15:00.000-05:002008-03-12T12:15:00.000-05:00Kent, thanks to you and Maureen for stopping by du...Kent, thanks to you and Maureen for stopping by during your trip. Let me know how I can help!Josh Joneshttps://www.blogger.com/profile/04614331468922413247noreply@blogger.comtag:blogger.com,1999:blog-6863142707979958171.post-20692518909152884612008-03-04T17:51:00.000-06:002008-03-04T17:51:00.000-06:00@kent - ok, now it is all making sense. I met you ...@kent - ok, now it is all making sense. I met you on twitter earlier this week and now I see how you fit into the CU picture. Great work on the blog. I look forward to working with you.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6863142707979958171.post-40156086677439116902008-03-04T12:24:00.000-06:002008-03-04T12:24:00.000-06:00Thanks Dennis. You are absolutely right in your a...Thanks Dennis. You are absolutely right in your assessment of digital signage. I can tell you at TFCU we embraced this idea about 3 years ago, installed 42in plasmas in every location. In many locations there are several. We have found that it is much more appealing then loads of signage in the lobby. <BR/><BR/>I will certainly forward your thoughts to the i3 teams. I am not sure if Filene has explored this area yet. But it is certainly something that would be beneficial to CUs.<BR/><BR/>As a member of Gen Y, I can tell you that I definitely prefer them in most if not all situation then past signage types.Kent Sugghttps://www.blogger.com/profile/04789092389855938280noreply@blogger.comtag:blogger.com,1999:blog-6863142707979958171.post-89190028890942803972008-03-04T10:49:00.000-06:002008-03-04T10:49:00.000-06:00Your site is filled with interesting ideas and tho...Your site is filled with interesting ideas and thoughts on improving C. U. services. Have you investigated digital signage as a marketing medium? Cost effective, attention grabbing and easy-to-use, digital signs will inform and educate members as they wait in lobbies or drive-up lanes to be helped or for a transaction to be completed. Some financial institutions are already implementing this new marketing tool; with changing technology it's available (and affordable)for smaller Credit Unions. There is a lot of stats out on the effectiveness of digital signs in retail stores and gas stations; stats that show an impressive up-lift in sales and happier, more loyal customers. The main thought here is that while sales are important (meaning attracting new members) the name of the game is repeat sales-the more products a member purchases from their credit union the less likely that member will ever leave for another financial institution. Also, digital signs offer a way to cut marketing costs. Studies show they appeal to Gen X and Y. I won't bore you to tears with all the facts; I'll end with the suggestion to check out digital signage. You may be pleasantly surprised by what you find out.Anonymousnoreply@blogger.com